I was presented with a great challenge this weekend by surprise and I took it (mainly because I really had no choice!)

Daniel and I got another project for a local business. In case you haven’t heard, that’s probably our biggest income increase and growth lately—Providing perpetual lead generation systems to local businesses. We only know of 1 other company that is doing it besides our Premier Internet Marketing, LLC and they are in Florida. THEY CHARGE 7X WHAT WE CHARGE!!

Anyway, this particular project is for pay-per-click strategies where we offer a service for regular companies to pay about 15% of the average cost per click. We get paid on performance level only, so there’s no risk to the company-either they get results or they don’t pay. Not bad, eh?

So Daniel is actually the expert when it comes to pay per click and setting up the capture/squeeze pages, but I don’t want any money coming into our bank accounts unless I have put value into the equation. I’m not a fan of getting paid for nothing (success secret!! There is no success without effort and sacrifice). So I asked him what I could do to help out with it…I should’ve known he would issue a difficult proposition…This is one reason I like him as a business partner-he challenges me constantly so I’m always improving (success secret! Get a challenging biz partner)

He said, “Okay, you can build a webpage, just on MS Word, HTML not necessary yet, with the ad copy for a squeeze/landing/capture form to go from a PPC-type ad.”

Whoa, I’ve never done this type of thing before. I’m used to web 2.0 stuff where people know you a little before they go to your capture page, meaning you don’t need as much copy to get them to opt in…This was not just a short capture page, but it also wasn’t a looooong sales page because we’re not selling anything. It’s actually a free offer to get the lead. (The shorter capture page is really cool and it’s a smokin’-good offer for free. Check it out if you want to see the kind of capture pages we like to do. http://www.get3dresults.com I said of course I can do that and I’ll have the rough draft to you Monday (See the last paragraph of the post to see the success lesson here).

Okay, long story short(er)… What the heck am I supposed to do?? Well, I say this a lot- “Why create mediocrity when you can copy genius”. I Googled “how to create sales copy for a squeeze page” and grabbed a few nuggets and opened up about 7 of my favorite sales letter-type of websites and started writing. It actually wasn’t nearly as hard as I thought it would be. I just told myself. I’m not going to eat or sleep until I’m done with this. No more than 1 5 minute break every hour. It took me 2 hours and I was done. Awesome.

Entrepreneurs jump off the cliff and risk everything to build a parachute on the way down in time to save themselves. Sometimes the only thing to get you moving enough is to jump off that cliff.

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Step #1:  Make sure that you follow the “rules” so that you get your articles listed.  Whether you are submitting your articles online to the article directory sites, or offline through other methods, we all have to follow a few simple “rules” so that are articles will be accepted and published.  One of these rules is to never to your article into a sales pitch.  Another is to never place affiliate links within your articles.  These are sure ways of having your articles rejected.

Step #2:  Get your reader to the end of the article.  Some article marketers are really great at writing and they can create lengthy articles with great content.  Unfortunately, the longer the article, the smaller the chances of someone finishing your article.  Create each article so that it can get the highest number of readers finishing the entire thing.  This is a crucial step to follow for step three.

Step #3:  Finally mention your website and/or services.  At the end of your articles, most of the time you are able to place information about yourself along with your website.  This is done in the “about the author” box.  This is the box where you finally have the chance to make a small pitch.  Make a compelling offer that is going to get the reader to visit your website.  Maybe give them a free eBook or other free information for visiting.

Step #4:  Create your website so that it sells.  If you have made a compelling offer for your visitors, like a free mini course or eBook, make sure that you deliver that free information somewhere on the landing page.  You will want to capture their name and email address in exchange for the free information that you are providing, so make sure to set up your website so that you can capture that information for your email marketing.  After your prospect signs up for the free information, get them to continue reading your web page.  You will want to set up this landing page so that it turns into a sales letter for one of your products or services.  If they don’t decide to buy today, the great thing is that you will have captured their name and email address so that you can send them more free information and occasionally remind them of the product or service that you sell. 

Step #5:  Track your visitors to see if your process is working.  When this entire process is used correctly, you should accomplish the goals of:  sending your article readers to your website, capturing their email addresses, and then making sales.  If for some reason people aren’t visiting your website, fix things so that it will only make logical sense for people to visit your site after reading your article.  And if you are having troubles capturing email addresses, fix things on your website so that a larger number of your visitors give you their contact information.  And of course, if you aren’t making sales, fix your sales letter or figure out why your visitors aren’t buying.  Once you pinpoint problems and fine tune the process, your website can get to the point where your article marketing becomes a constant flow of visitors and sales on your website. 

Daniel Pereira

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You see, at times I like to only focus on the most “easy” ways for generating free website traffic, and I used to think that taking the time to post to blogs or forums wasn’t an easy and effective way of generating more free website traffic.  Well, I was wrong.  It just so happens to turn out that not only is posting to blogs and forums an “easy” way of generating more traffic, it is actually also a “residual” way of generating more website traffic. 

I learned the simple fact that posting to blogs and forums gives you “residual” website traffic shortly after finally deciding to start doing so.  I started to notice almost immediately that I was getting more and more clicks to my own blog and home page.  I guess that’s why they call it social marketing right?  The whole point here is that it can help you out extremely well if you decide to post to other people’s blogs and forums, so the lesson is to stop hiding behind the computer screen and to start being more social!

Daniel Pereira

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What to do first:  Basically, if you want to know if it will be worth you time to participate in forums, you will need to see what your forum options are, and if you find that there are few forums on your niche market, then that may be an opportunity for you to create a large amount of traffic by creating your own forum. 

O.K., once you have seen what forums are available to you, you will then want to pick the forums that have Google Page rankings.  The way to learn the page rank of any website that you are visiting is by installing the Google Toolbar on your internet browser.  You then go into the options for the Google Toolbar and then click on the option that allows you to see the page ranks of these websites.  Generally, it is rather hard to get a Google page ranking for any website, so if you see any forum with a page rank of 1 or better, then you may want to consider posting to that forum. 

Now, if you find forums that have page ranks of 4 or better, and if those forums allow you to put your website name in your signature and at the end of your comments, then you have just hit a jackpot.  If I found a forum with these qualifications, I would become a regular participant in that forum, and the reason is because once you can create links on that high ranking website that point back to your website, that allows you to manually increase the “importance” of your own site.  The search engines like to see links to your website from other high ranking websites, and this can increase the popularity of your own website on the search engines.  But chances are, if there is a forum with page ranks of 4 or better, they are likely going to have a no tolerance approach to spam.  This would mean that you would need to be very careful about placing links to your own websites on these forums, but if you do things right and really participate in these forums, then it will likely be viewed as o.k. for you to occasionally mention one of your websites.

So, as you can see, I view the forum’s page rank as the most important factor in deciding if I will participate in that forum for free traffic.  The reason why I take this approach is because if a forum has a page rank, it likely has a good amount of participates and forum visitors.  Also, good page rankings means that most of the forum’s discussions probably are getting indexed and ranked in the search engines, so the more discussions you participate in, the more chances you have of having people read your comments and possibly visiting your own website. 

Now, is posting to forums going to be worth your time?  Well, if you need to create some quality links to your website, then it will be a great idea.  Also, if you are looking for an extra spike in website traffic, there are possibilities for doing so, but these extra incoming links and extra traffic will only happen if you find some great forums to participate in within your niche. 

Daniel Pereira

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So, if you have any type of online presence at all, then it just makes sense to use YouTube.  I have even seen companies that just sell clothing use YouTube to promote their websites.  Shooting a video of a new purse style (or even an old one) may be boring to a lot of people, but a video doing this will still get views and still drive free traffic to a website. 

Yesterday I once again celebrated a great 4^th of July, and for part of the day I was browsing the internet.  I found myself once again on YouTube and I noticed how true it was that you can promote almost anything and get response on these video sharing sites.  I saw a video and it was created by the National Hot Dog and Sausage Council.  They created a somewhat funny video on proper hot dog eating etiquette.  As a result, this video received almost 200,000 views in a short period of time.  Not bad advertising for the National Hot Dog and Sausage Council, right?  But, what is my point here,  my point is that you can use these video sharing sites and create a great amount of exposure for yourself.  And if one video creates a buzz, then why not create 5 videos, or 10 videos, or 100 videos?  Besides, you only have to create and upload your videos once and then it can act as a marketing tool for you and your business for years to come. 

Daniel Pereira

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