I was presented with a great challenge this weekend by surprise and I took it (mainly because I really had no choice!)

Daniel and I got another project for a local business. In case you haven’t heard, that’s probably our biggest income increase and growth lately—Providing perpetual lead generation systems to local businesses. We only know of 1 other company that is doing it besides our Premier Internet Marketing, LLC and they are in Florida. THEY CHARGE 7X WHAT WE CHARGE!!

Anyway, this particular project is for pay-per-click strategies where we offer a service for regular companies to pay about 15% of the average cost per click. We get paid on performance level only, so there’s no risk to the company-either they get results or they don’t pay. Not bad, eh?

So Daniel is actually the expert when it comes to pay per click and setting up the capture/squeeze pages, but I don’t want any money coming into our bank accounts unless I have put value into the equation. I’m not a fan of getting paid for nothing (success secret!! There is no success without effort and sacrifice). So I asked him what I could do to help out with it…I should’ve known he would issue a difficult proposition…This is one reason I like him as a business partner-he challenges me constantly so I’m always improving (success secret! Get a challenging biz partner)

He said, “Okay, you can build a webpage, just on MS Word, HTML not necessary yet, with the ad copy for a squeeze/landing/capture form to go from a PPC-type ad.”

Whoa, I’ve never done this type of thing before. I’m used to web 2.0 stuff where people know you a little before they go to your capture page, meaning you don’t need as much copy to get them to opt in…This was not just a short capture page, but it also wasn’t a looooong sales page because we’re not selling anything. It’s actually a free offer to get the lead. (The shorter capture page is really cool and it’s a smokin’-good offer for free. Check it out if you want to see the kind of capture pages we like to do. http://www.get3dresults.com I said of course I can do that and I’ll have the rough draft to you Monday (See the last paragraph of the post to see the success lesson here).

Okay, long story short(er)… What the heck am I supposed to do?? Well, I say this a lot- “Why create mediocrity when you can copy genius”. I Googled “how to create sales copy for a squeeze page” and grabbed a few nuggets and opened up about 7 of my favorite sales letter-type of websites and started writing. It actually wasn’t nearly as hard as I thought it would be. I just told myself. I’m not going to eat or sleep until I’m done with this. No more than 1 5 minute break every hour. It took me 2 hours and I was done. Awesome.

Entrepreneurs jump off the cliff and risk everything to build a parachute on the way down in time to save themselves. Sometimes the only thing to get you moving enough is to jump off that cliff.

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Even though I failed many times, and tried a lot of things that didn’t work, I accumulated a lot of knowledge along the way that would be beneficial to others, to help them avoid the pitfalls I went through and the mistakes I made.

The fact of the matter is, we ALL have experience. We accumulate experiences all the time just by living life on a daily basis… and when you sit back and think about what you’ve learned so far in your life, you might be surprised just how much valuable knowledge you have to offer to others.

The key is to recognize the importance of your experiences, and how they can be used to assist your potential prospects.

An important thing to note here is ‘expertise’ doesn’t have to be based on your experiences alone. Even if you don’t feel you have enough knowledge about a particular subject, you can do some research on it, and gain that knowledge to be able to share… essentially making you an “expert” on that subject. Sooo easy… pretty fun, too. Plus, you want to learn some of this stuff anyway.

The most important thing is to figure out what subject you want to research, and once you know that, things will usually fall into place much easier.

You wouldn’t believe the number of ideas and products and services that I’ve come up with on that simple strategy.

 One of my mottos is “Never use a tool or take a course that doesn’t have an affiliate program.”

Of course, the word “never” doesn’t really apply.  It’s just a generalization.

This way, when I’m spouting off about my newfound knowledge on a conference call or something, someone is bound to ask me where I learned that valuable nugget. I get their email address and send them the affiliate link. I promote about 25 programs, tools, courses and mastermind groups this way.

It’s how I got most of the knowledge to write this post…as well as my ebooks and my parts of TFTF (See how it works?

Dan Dimit

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 This is one of my favorite (NO, not just ’cause it’s easy…okay, maybe it is) things to do with the web 2.0 social marketing websites. You just introduce yourself and tell the world you’ve arrived. Tell a little about yourself, just enough to let them relate to you.

Intro

Here quickly state your name and what you do or what you have created. By doing this you are immediately putting in the listener/readers mind that you are an expert. Eg. Hey my name is Dan Dimit, and I am the co-creator and co-author of http://www.thefreetrafficformula.com

1.   Your beginnings. Lots of people can relate to where you were born, how you grew up, family life, etc.

2. Problem: State the problem you had. How you struggled, etc.

3. Outcome: How you overcame your problem and have achieved the results you have.

Obviously that is a very basic outline but this gives you plenty of room write your story.

Some important tips to remember while writing your story:

1.   Add emotion to your story – different people respond better to different aspects of a story.

 Some people prefer to hear (auditory). Others prefer visual so explain the surrounding (visual). Others prefer when you talk about the emotions (Kinesthetic)

2. Be yourself – tell the truth, do not lie in your stories. Let your personality shine through. The more specific situations you have, the more chances for your potential prospects will have to relate to you.

3. Trial and error – Story telling is not always easy. Continually edit and practice your story. Keep rewriting it, let others read it, get feedback from them. It is well worth the effort.

4. Tell the story in your own words – Tell the story the way you would speak, think, and act.

Overall, storytelling will help you relate to people and build relationships. They feel like they know you just by telling  them your story. Your story is like no one else’s, but certain parts will seem like those of others and you’ll find common ground. Take the time to write your story, then tell it…people will listen.

Stories motivate and inspire people to do amazing things.

Dan Dimit

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With around 200 million users, MySpace can be an amazing opportunity for marketing your products or services if you do things the correct way.  But if you don’t know some of the major secrets behind doing your MySpace marketing, then you can easily mess up and possibly ruin your reputation along with the reputation of your company.  The following tips will likely help you to avoid this catastrophe. 

One of the first secrets I want to share with you today should be a no-brainer, but some people just don’t get it.  That secret is, if you are trying to build a list of friends, people almost always want to accept friend requests from real people, and not companies.  I have seen people’s MySpace pages where the page and maybe even their username is just an advertisement for a company.  I have a retail website called RockitRigs.com that we market on MySpace.  Of course our MySpace page mentions our company, but the pictures on our page are pictures of me, my wife and my brother-in-law.  We share stories about ourselves and how the company came about.  As a result, we show people that they we are requesting them to be friends with real people and not an advertisement.

A second huge secret that will make or break you on MySpace is giving people a compelling reason to be friends with you.  I use the example of my website RockitRigs.com in this article in order to show you that this can be done, even if you are promoting a website where you sell actual goods.  I admit that we had to be a bit creative in order to give people a compelling reason to be our friends, but what we eventually did works out pretty well.  We invited people that had interest in our products and told them that we give away free Rockit Rigs gear each month to some of our MySpace friends and some of our FaceBook friends.  So, we invited them to get stuff for free that they already had interest in buying, and all they had to do was to accept our friend request in order to have a chance to win every single month.  Since we are offering stuff for free, many people are accepting our friend requests instead of deciding to mark the spam button.

A third thing I would like to share with you today has to do with something that I already mentioned, and that is, you need to target your market on MySpace.  If I send a friend request for my Rockit Rigs website to an elderly woman who has joined a knitting group, then it is extremely probable that she will mark my request as spam.  What we do is market to people by which groups they have joined and occasionally by which famous people that they are friends with.   So, for our Rockit Rigs website, we target groups of people who are part of groups related to the products we sell.  And if I was promoting a website for learning real estate, I would focus on the many real estate groups as well as maybe target the friends of Robert Kiyosaki and other real estate gurus on MySpace.

A fourth thing I want to share with you concerns the amount of people you request as your MySpace friends.  There is software available that allows you to easily request hundreds of people per hour on MySpace, but if you get carried away, then your account can easily be shut down by MySpace, here’s why:  Let’s say that you request 500 strangers to be your friend.  You show them that you are a real person and you give them a great reason to be your friend.  Out of these 500 people, are some of them still going to mark the spam button?  Of course some of them are, and I wouldn’t be surprised if over 75 of these people still mark the spam button.  Now, if every day you decide you want to invite 500 friends and you get 75 spam complaints, then that number of 75 spam complaints is going to be highly visible to MySpace even though the other 425 people either just declined your request or actually accepted you as a friend.  Chances are that with so many spam complaints, your account will likely be shut down, making it so that you have to start all over again.

And now for the last MySpace marketing secret that I would like to share with you today:  It is better to request smaller numbers of friends each day on multiple accounts than to risk having a single account shut down because you are getting 75 spam complaints per day.  You see, MySpace doesn’t mind if you have multiple accounts built with them on MySpace.  I know of some people that have various accounts for different marketing purposes and then I know of other people that have 10 accounts, that all look the same, all for the same purpose.  They do this because they are impatient like most marketers.  Why only settle for a few free leads today when you can take a couple of extra steps and get 30 free leads today?  If you are considering setting up multiple accounts for the same reason, just realize that you will need to have different email addresses for each account.  The rule on MySpace is that you can only have one MySpace account per email address.  By following this secrets to your MySpace Marketing, hopefully you will be a few steps closer to accomplishing your marketing goals.

Daniel Pereira

By the way, for more free training for your MySpace Marketing, you are going to want to read Dan Dimit’s book that teaches MSM along with more tips to your MySpace Marketing.  You can sign up for that book for free on the left of this blog post. 

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To really make the kind of money that can set you free, you’ve got to acquire an insatiable appetite for anything and everything having to do with sales, leadership, marketing, relationship building, and business skills.  There’s an old story I’d like to repeat to you. I heard it for the first time from Ann Sieg (while studying others with more knowledge and better skills than I had). You know, the lady that you can’t get away from no matter what MLM company you put into the search engine.

A number of years ago two men came here from Cuba. There are thousands of people who risk their lives on tiny little boats  to make it to America every year, but let’s just focus on two of them. They both arrived here on the same day, a new life in front of them.  One of them was a dishwasher who worked at a hotel in Havana. He somehow managed to steal $500,000 from the guests who stayed at that hotel and make it ashore with all that cash on him. The other one barely made it alive on an inner tube with absolutely nothing but the tattered clothes on his back. Not a single penny. But this guy was a brain surgeon in Cuba. One of the best, in fact. Now imagine 5 years have gone by. Where’s the dishwasher? The one who came here “rich?”

Most likely he’s broke and living on the streets. Or perhaps in jail. Maybe even dead. You see when he got here, he probably carelessly spent all his money on luxury cars, houses, drugs, partying and other impractical things. Once he ran out, the only skill he had to make more money with was washing dishes. But after having a taste of “the good life,” there was no way he could go back to doing that. So he probably turned to crime and eventually wound up living in a 6 x 6 cell. 

The other guy – the one who came here with “nothing” – has a great house in an upscale neighborhood, a wonderful family, a nice car and in general, a very prosperous life.

Why?

Because he came here with the only real wealth, the only true financial security there is in life… …the kind that’s between your ears! And no matter how broke he temporarily was, he would always be able to pull himself out of that situation.

You can do the same if you acquire skills that are highly valuable. And as we’ve discovered, there are no skills more valuable than those of sales and marketing! We’ll help you gain that knowledge and use it specifically on the internet.

Dan Dimit

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These two videos are designed to teach and motivate you while generating the free traffic to your websites.  Enjoy!  

This first video was shot before my first 12 mile run:  

This second video was shot right after that same 12 mile run:  

Daniel Pereira

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Video #1:  5 of the major secrets for successful MySpace Marketing

Video #2:  The Money Making Secrets For Your MySpace Marketing 

Video #3:   The Big Secret To Your MySpace Marketing

The #1 Tool You’ll Need For Successful MySpace Marketing:  

You are going to want to use a tool that will simplify the requesting of your friends.  There is one tool that you can use for free that Dan Dimit and I love.  It is the FriendBlaster tool and you can grab it now at:

www.MySpaceNewLeads.com

I hope you enjoyed this short course on MySpace Marketing.  Dan Dimit also talks more about MySpace Marketing and My Story Marketing in his free eBook.  You can sign up for that eBook now on the left of this blog post.  Enjoy!

Daniel Pereira

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