What profession do you know, be it a Chiropractor, Lawyer, Professional Bowler, Chef, in which that person didn’t go through some sort of training process to become successful?

Can you think of any?

To some of the “Old Pros”, this stuff may sound unbearably basic… and it is, but  when all is said and done, basic is all there is. The real Pros know this.

Successful people in any business have learned how to survive. And the secret of survival is that when the going gets tough, the tough get back to basics.

And here’s a very simple, yet very important reality; if you want to make money in your business, someone has to buy something from you. And if your visitors don’t trust you, they won’t buy from you, join your business, or act on your recommendations.

It doesn’t get more basic than that. People do business with those they know, like, and trust.

So, here’s the proven formula that I follow and that’s made me a lot of money: Where there’s demand, there’s an opportunity for profit – because profiting is as simple as fulfilling an existing demand.

No matter how ‘scientific’ or complicated some people try to make it, earning money in any business is very straightforward.

If you’re able to fulfill a demand (needs, wants, desires, or solutions to problems), you’re in business. Then it’s just a matter of getting the word out about what you have to offer, in the right way.

This is the most basic fact that underlies all businesses. It doesn’t matter if you’re building a downline in a network marketing program or selling real estate, or own a massage parlor.

And nothing moves until someone sells something.

Okay, let’s get this speech over with… 

Selling isn’t a negative thing, but most people don’t like to sell in the traditional sense of the word. In fact, some would say they actually hate selling (Although, most who say that have never done it professionally).

They don’t like being sold to and they don’t like selling to others. And they’re sick and tired of all that advertising, prospecting, objection-handling, and closing techniques too. And who in their right mind wants to become target practice for some hard sell salesperson anyway?

I’ve personally been interested in selling for quite a few years, and I enjoy sharing helpful advice with people. How ‘bout you?

Nothing moves without someone selling.

That’s why I don’t like to talk to people that say ”I don’t want to sell anything!  And I don’t want to talk on the phone…” So what they’re saying is that they won’t do what it takes to be successful in business. They also don’t have a concept of what running a business is. They’re really looking for a JOB they like better. If they’re not willing to do the little, basic, easy things (like talking to people!!), then they are not going to have the correct mindset to do internet marketing either.

Before I became a marketer, I used to associate “selling” with all those smooth-talkin’, silver-tongued slicksters out there that would use every sales tactic known to man to convince me to whip out my wallet and part with my cash.

Yeah, of course there are still a few of these dinosaurs out there I guess, abusing people with their gift of gab…or just lying, but today’s prospects are smarter and more plugged in…and more cynical than ever.

And with life being as complicated as it is these days, they also have less time to waste on a sales pitch from someone they don’t know.

As a general rule, people ideally choose to do business with people who they feel care about them, and who make the process of buying an easy one.

The truth is people DO like to buy! They just don’t want to be sold to.

And, people LOVE to buy if the experience is fun and pleasurable.

Look at Amazon.com and iTunes.com…They make it a pure shopping pleasure, don’t they?

Their hi-tech programming remembers all your preferences and the things you like, so you get intelligent, personalized advice each time you enter their site.

And when you’re ready to buy, you don’t have to fill out some long form, do you?

Nope, the entire process is reduced to just one little click of your mouse!

That’s it! Click – done – shipped to your front door, or downloaded to your computer. It’s painless!

Do you think the people responsible for making it so painless went through some kind of training and learning period? Do you think they’re in demand? Do you think they get paid well? Do you think it was worth their time to learn how to do all that cool stuff?

You and your internet marketing are no different. Get to work.

Dan Dimit

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It might get me some hate-mail, but what else is new?

Have you seen all the free info I give out in the name of the Free Traffic Formula?

Most of what is being peddled as “internet marketing training” is actually a bunch of watered-down, copied B.S. It’s anything BUT “marketing”, really.

Not that I have anything against copying…

In the words of an old master, “Why create mediocrity when you can copy genius”?

Or how ’bout this one? “It’s okay to be a copycat as long as you copy the right cat.”

Of course, what I mean is that you should derive creative ideas and inspiration from the material of others.

But at least make sure it actually works in the real world or on the internet before you ask people to spend their hard-earned money on it.

If you’ve spent any time at all reading or watching this stuff, and then actually trying to put it into ACTION, then I don’t have to convince you.

Here’s an example…

We all know that headlines and copy are very important when it comes to persuasion and getting people to read your marketing… and getting them to buy.

Well, let’s say I’m an “opportunity seeker” and I want to sell something that a bunch of people will buy. And let’s also say that I don’t care about whether or not I’m contributing anything valuable to the world. All I want to do is make money, and it doesn’t matter to me whether I’m helping anyone or not.

Simple.

I go and buy a classic advertising book from 50 years ago, summarize and plagiarize the main concepts, change the words “How to write a headline” to the words “How to write a Google AdWords headline”… and VOILA!

Now I can sell you that training program for five hundred bucks, and you’ll have NO IDEA that you’re getting the same information as you could have gotten by spending twenty bucks on a solid, classic marketing book.

What most people sell as “marketing” or WORSE, “Internet Marketing” just isn’t good marketing training.  Period.

And most of the people who are trying to sell you this stuff really have no idea what works and what doesn’t work. They’re making money selling you ideas they got from other people… not teaching you how they really make their money.

Don’t forget that little skeptic in your head that says, ”If this works so well, this person should be using the principles they’re teaching…I think I’ll investigate further.”

They may or may not get your money, depending on some basic marketing principles that we can’t go over in this …you’ll have to wait.

Dan Dimit

If you haven’t signed up for the free training yet, go up and to the left, HURRY, before we start charging for it.

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Let’s imagine the hype for a second… $50,000 your first month with no experience. The best (we should say it better—the most believable) lies have a hint of truth. I can’t believe people delude themselves and actually believe that phrase.

I’m sorry I have to tell you this, but that doesn’t happen. People that make that kind of money not only work their tails off, but they also have some great marketing knowledge.

One of the most important parts of marketing is research. Let’s break it down as quickly as possible.

For those that are looking for what already sells well

Step 1

Put yourself in the mind of the general public. Have you heard of anything selling really well lately?

What are the major problems and what results are people willing to pay for? Obviously there are economic problems but that’s getting into needs, which are logical. People buy on emotion and then justify their purchase with logic later, remember?  Then again, if the economic problems are so big, so as to cause emotion, then people might buy. But by that time, it may be too late and they no longer have the money to purchase. That’s why check cashing places as well as paycheck loan businesses are doing so well. BUT are they really helping people out of the recession?

For information products, we suggest you look at Clickbank and search the marketplace and see what’s selling well.

For tangibles, go to EBay and Amazon.com and check out what’s selling well and what’s getting great reviews. Don’t look at anything unless it sells well ONLINE. We’re talking about free traffic generation. The purpose of market research is to get your ideal product and a way to get it purchased and shipped in the easiest way possible. If you don’t have a good product, you won’t get much traffic.

Step 2.

 The second most important aspect of the market research is to get your keyword research correct. More detail on this in the next  section

Step 3.                                                                 

Should go the same as those that have a product already.

Now that you know the wants (not necessarily the NEEDS) of your prospects, it’s time to put your findings into your marketing techniques.

Let’s say you find a niche market, electrical generators. This is a buying target market. People don’t usually jump on Google and type in “Electrical Generator” just to casually learn about them. They are looking for the best type to fit their needs and break out their credit cards.

Now you know what part of the country people are buying them, how much they’re willing to spend, how often they buy them, etc.

Write your headlines to catch the eye of those looking for your particular benefits. “How a generator can literally save your family in the event of a hurricane!”  Gather info on how to solve their problems and write your information articles (which will be the basis of your exposure techniques.) More on this in further chapters…

Proctor & Gamble spend $500 Million dollars every year researching product opportunities…

Please remember that you should be spending 80% of your production time doing market and keyword research. One huge benefit of this is the fact that while you’re doing your research you have a great side benefit…you’re becoming the expert you need to be to provide great content and add value to the world of online info. This, in turn, will give you the needed credibility to earn the trust of your prospects. If you’ll remember, this takes care of the 3^rd factor of why people won’t buy what you’re selling.

 If you haven’t yet, do yourself a favor and go to the left over there and grab yourself the best training program for free website visits ever.

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