It’s the technique that can drive massive amounts of your profits for your business, but most people don’t do it.  Why? Well, I believe it is because most people don’t think outside the box.  You see, if you had a great new website that you wanted to advertise, what would you likely do first?  Most people nowadays would jump on Google Adwords and start advertising.  And a lot of companies are willing to spend at least $1,000 per day on this advertising.  Now, if your website is a really great sales tool, then this plan will work for you, but if you just have a mediocre website, then there may be a good chance that you will lose money using just pay-per-click advertising.  But, if you decide to implement a few Social Marketing techniques with your website, the you will learn that you can make a good amount of money for your website because you will be able to start driving a good amount of free traffic to your website. 

When using social marketing on the web, what you will do is drive free traffic to your websites because you are going to share valuable information with people for free.  These people will appreciate the free information, and if they see that you have more valuable advice or content to share with them, then you will make is so that they WANT to visit your website.  This works even if you have a retail website.  For example, maybe you have a website where you sell music and dvds.  You can easily provide people with reviews of this music and these dvds on the numerous social networking sites that are available across the web.  Now, let’s say that you are one of the few people on the web that decided to provide a review on a new album.  You could provide this review through video, and article, or even a blog post.  When people decide to search on the web for reviews of that new album, you will likely have your review at the number one spot of the search engines.  Or, if you provide a few reviews of that new album, you may even have the first few spots for that search.  At the end of your review, you can mention to people that if they want a great price for that new album, then they can visit your website.  Or you can offer people an opportunity to sign up for your email list to get reviews on other products when they come out. 

I use the example of a retail website to show you how you can use social marketing for just about anything.  Obviously, if you are selling information on the web, you can use social marketing even easier.  For example, I am writing this article about how to make money with social marketing. Chances are that my website probably has a lot to do with social marketing since I am writing this article, right? 

Basically, what you are going to do in order to make money on the web with these social marketing tactics is simply by becoming social on the web.  If people like what content you have to share with them for free, then they are likely to be interested in your other products, services, and information.   Also, since these people start to see you as a real person, and not just some guy hiding behind a computer screen, then they are also likely going to trust you more as a person or company.  They will have more of a desire to do business with you.