The Free Traffic Blog

The concept of viral marketing is one that a few people have trouble wrapping their heads around, and I believe that the reason for this is that there is not magical list of things that you can do to make sure your viral marketing works.  Why is this?  Well, the main concept behind viral marketing is that you are getting other people to share the news about your website or business, so you can’t force that to actually happen.  But, I am here to tell you that even though you can’t force viral marketing to happen for your business, there are a couple of concrete concepts that you can implement to greatly increase your chances of viral marketing success.

The first thing you will want to do involves the concept of gifting.  In most cases you will want to give away information that is free since that will not cost you money, but in other businesses you may want to give away free samples, coupons, subscriptions, etc. 

Let me give you a great example of gifting that will generate more sales along with your goal of successful viral marketing.  Dan Dimit and I sell information on our website www.TheFreeTrafficFormula.com.  But, before we sell, we give away a lot of information for free.  In fact, we want people to see great results from the free stuff before they decide to buy.  So, Dan and I give away free eBooks and conference calls.  We also share a lot of great information in our mini course.  We also tell people about great software that they can get in order to help them drive even more free traffic to their websites.  All of this free information was designed to be great, and it was designed to help people start generating a good amount of free traffic before they decide to buy our product:  The Free Traffic Formula.  We have designed things so that you are getting so much value for free, that we think you would be rather selfish not to tell others about this free information, especially because other websites may charge you hundreds of dollars for this information that we are giving away for free.  As a result, we expect that because we have implemented the concept of gifting so well, that people will tell others about our website so that others can experience these free materials.  We want people to think that if the free information is this great, that it must be even greater when they pay for our product.  And guess what, it is! 

O.K., so if you use the concept of gifting correctly for your businesses, then it should generate free leads and traffic and it should also create some really great word of mouth or viral marketing.  So, now for the second way to create viral website traffic.  It is actually through a concept that I already mentioned.  Remember that Dan and I give away free eBooks when people visit our website.  Well, these are eBooks that we have created as viral eBooks.  This means that we give them away for free, and we also give people free redistribution and resale rights with each copy that is given away.  We also make sure that we have a great eBook cover created for these viral eBooks so that people can use that image in their own marketing if they decide to give our eBooks away as free bonuses on their own websites.  When you create these viral eBooks, you can make them as long or as short as you want.  Since I am giving it away for free, I try to keep it around 50 pages in length with good solid content.  I will include maybe a few affiliate links in this book, plus I will make sure to include links to my websites.  As a result, if people give my book away or sell it, it sends free traffic and affiliate sales back to me. 

Of course, if I create a viral eBook, I can’t force anyone to share it with others. But, if I set things up correctly, then there are good chances that some people may give my book out for free to their emailing lists.  So, if my book is given away for free by the right people, then that can easily equate to 10’s of thousands of additional visits to my websites.  So, what you will want to do is implement these techniques in your online businesses because you will greatly increase your chances of success in the world of viral marketing. 

Daniel Pereira

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