The Free Traffic Blog

I know that by writing this post that a few people are going to disagree with me.  There are some people (and companies that make a living from link exchanging) that will swear up and down that link exchanging will be one of the best things you can do for your online business to increase web traffic.  Although I know that you can get a good amount of free traffic from link exchanging, my only question is if it is really worth it. 

Here is one reason why I don’t believe link exchanging will do wonders for your business.  First of all, I learn a lot of great marketing techniques from some of the biggest names on the web.  I follow the techniques that they teach and I get some really great results.  There is one thing that I have noticed on their websites, that is that they don’t usually link exchange.  Why don’t they do it?  My guess is that when you place a bunch of links to other people’s websites on your own, that gives people a chance to navigate away from your own website.  What the big guys do, and what I like to do, is to provide links to my colleagues websites in my email marketing.  This also gives me a chance to include an affiliate link in these emails.  When I send these emails to people on my lists, this gives me the opportunity to make extra income on the web without having people navigate away from my own website when I want them to make a purchasing decision.  So, I guess you can say that the first reason why I don’t think link exchanging is good for you business is because I am greedy and I don’t want people to leave my website. 

This leads me to my next point about the type of people who usually participate in link exchange programs.  Generally, it seems that people decide to join these programs because they aren’t getting very much traffic.  So, if you are exchanging links with a bunch of other people who aren’t getting very much traffic, then there is little to no traffic being generated from these efforts!

Now, also keep in mind that if you participate in a link exchanging program, then you usually need to pay in order to participate.  As a result, you may be viewed as a buyer of these links since you are paying a service fee in order to exchange these links.  This, as you should know, is something that the search engines will potentially frown upon.  And nobody likes it when someone like Google frowns at you, especially when you can get the highest amount of your free traffic from these search engines if you follow a few simple steps.  What are these steps?  Well, if you haven’t taken a moment to get our free mini course along with 2 free eBooks and free weekly conference calls, then you can sign up on the left.  We reveal some of our best secrets with this free info!

Daniel Pereira

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