How to use market research in social marketing, Part 2
Here’s a continuation of the last post so you don’t feel like I left you high and dry (by the way, this is a great way to get people to buy your info products, etc. Kinda like a movie trailer…Now that youve started it, you HAVE TO FINISH IT!) You should base your research on the 3 keys I told you last post.
If your market can’t afford the product or service you’re thinking about selling, they will never buy it, obviously. So, we at The Free Traffic Formula have a favorite way of taking care of this potential problem: Target only people that have at least a little bit of extra money.
This has a magnificent side effect!! When you’re targeting your market correctly and putting yourself in the heads of people that have money, you actually start picking up the nuances of their attitudes toward life in general…Never a bad thing. Your income and general outlook is usually the average of the 5 people you spend the most time with, so everyone can use a healthy dose of “spending time in the minds of people with money”.
“Be careful with the friends you choose, for you will become like them.” W. Clement Stone.
Target a market that has money, and values “stuff” as an investment instead of a cost.
Keep that in mind. It should not need any more explanation.
“They don’t need it” is a little more complicated. You may say to yourself, “Everyone needs my health product” or “Everyone NEEDS my legal service (or my money saving service—hint!)”
If they DON’T THINK they need it, then they DON’T NEED it!! That’s why they probably should not get into providing a product, service, or information until they do their research on who’s buying what.
Smart marketers never have to try to convince anyone of anything! They go out and look for those people that are actively searching for what the marketer provides and they put it in those people’s faces. They get sales all day long with this approach.
Even SMARTER marketers do it THIS way:
Before they even consider a product to sell, they go out and look at what people are buying and sell THAT. It’s a little bit harder work, because it changes fairly often. But like everything else, once you do the work and you’re making money you can hire someone to do the research for you.
SO, in our view, the best thing to do is try to put yourself in others’ shoes. Most gurus will agree that we should know our prospects even better than our product or the company that provides it. This will help with not only the market research and targeting your market, but also the copy writing and sales campaigns to get new customers, keep them for longer (loyalty), and to keep them buying more stuff from you.
“They don’t trust you” doesn’t pertain quite as much to market research as it does to branding yourself on the net and establishing yourself as an expert online. But it does have to do with targeting people with money. Those that don’t have financial problems are usually more trusting and are MUCH less likely to think something is a potential “scam” because they don’t have a “victim’s mentality”. They are overall easier to work with.
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Posted: October 12th, 2008 under Generating Free Traffic with Web 2.0 and Social Marketing.
Tags: Generating Free Traffic with Web 2.0 and Social Marketing, how to make money on youtube