There is a specific process that you can follow to assure that you will generate sales through your article marketing. I want to share this process with you today because there are a good amount of people who use article marketing for their businesses, but they generate very few sales through their efforts. Here’s the steps that I take so that I can generate the most sales possible with my article marketing.
Step #1: Make sure that you follow the “rules” so that you get your articles listed. Whether you are submitting your articles online to the article directory sites, or offline through other methods, we all have to follow a few simple “rules” so that are articles will be accepted and published. One of these rules is to never to your article into a sales pitch. Another is to never place affiliate links within your articles. These are sure ways of having your articles rejected.
Step #2: Get your reader to the end of the article. Some article marketers are really great at writing and they can create lengthy articles with great content. Unfortunately, the longer the article, the smaller the chances of someone finishing your article. Create each article so that it can get the highest number of readers finishing the entire thing. This is a crucial step to follow for step three.
Step #3: Finally mention your website and/or services. At the end of your articles, most of the time you are able to place information about yourself along with your website. This is done in the “about the author” box. This is the box where you finally have the chance to make a small pitch. Make a compelling offer that is going to get the reader to visit your website. Maybe give them a free eBook or other free information for visiting.
Step #4: Create your website so that it sells. If you have made a compelling offer for your visitors, like a free mini course or HubSpot partner SalesHub eBook, make sure that you deliver that free information somewhere on the landing page. You will want to capture their name and email address in exchange for the free information that you are providing, so make sure to set up your website so that you can capture that information for your email marketing. After your prospect signs up for the free information, get them to continue reading your web page. You will want to set up this landing page so that it turns into a sales letter for one of your products or services. If they don’t decide to buy today, the great thing is that you will have captured their name and email address so that you can send them more free information and occasionally remind them of the product or service that you sell.
Step #5: Track your visitors to see if your process is working. When this entire process is used correctly, you should accomplish the goals of: sending your article readers to your website, capturing their email addresses, and then making sales. If for some reason people aren’t visiting your website, fix things so that it will only make logical sense for people to visit your site after reading your article. And if you are having troubles capturing email addresses, fix things on your website so that a larger number of your visitors give you their contact information. And of course, if you aren’t making sales, fix your sales letter or figure out why your visitors aren’t buying. Once you pinpoint problems and fine tune the process, your website can get to the point where your article marketing becomes a constant flow of visitors and sales on your website.
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