Problems, believe it or not, can be a great thing.  Think about this:  If there weren’t any problems to solve, then there wouldn’t be any opportunities to generate more income.  We run into problems all of the time online, and the solutions can be worth a lot of money.  This works in the offline world as well.

Example:  I have a problem because I am hungry.

Money Making Solution:  McDonalds builds a new restaurant near my home.

Example:  I have trouble driving in my neighborhood during winter because of too much snow

Money Making Solution:  Studded Tires

Example:  My CDs don’t work anymore because of too many scraches

Money Making Solution:  My wife bought me this CD scratch remover kit. 

As you can see, with problems come solutions.  And solutions almost always come with a price tag.  The Google Slap has affected a lot of marketers.  I wrote a book as a solution.  I give it away for free.  I still profit from this when people want to learn additional secrets that I have discovered for internet marketing.  Enjoy your free eBook!  You can download it now for free…

http://www.thefreetrafficformula.com/ReverseGoogleSlap.pdf

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

So, what is my #1 secret for avoiding the Google Slap and making Google happy?  Well, it is actually what I am doing right now:  writing blog posts for my site.  You see, each and every time I take the small amount of effort to create a new blog post (many of my posts only take about 15 minutes each to create), I end up creating a brand new page for my site.  As a result of all my blog posts, you can go to Google, type in site:http://www.thefreetrafficformula.com, and see all of the many pages that I have created for my site in a very short period of time.

As a result of constantly posting to my blog, my site has a bunch of relevant content.  When Google decides to slap people, it is almost always because they don’t have enough relevant content on their site.  So, the obvious #1 way to avoid things is to grow a blog on your site (by using the WordPress.org blogging software). 

So here’s proof that this makes Google happy:  2 words- free traffic!  You see, once you have started to create enough content for the web, your site will start to get spidered, indexed and ranking in Google’s search engine.  When you create enough of this content you also start to receive organic search listings.  Why would Google start to give you tons of free website traffic if you weren’t making them happy?

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

So, the question is, how do you fix your AdWords account?  How can you get your AdWords costs back down to 20 to 50 cents per click?  Well, usually this depends on the reason why your site got slapped by Google.  In most cases, this will be because your site has little to no content on it.  For all other reasons, you’ll have to take a look at the free book.

So, assuming that your site got slapped because of little to no content, how do you fix your AdWords account?  Well, the easy thing to do (which unfortunately may sound a bit difficult) will be for you to add more quality content to your site.  The easiest way I know how to do this is to start a blog on your actual site.  You see, maybe your site is on internet marketing, and you decide to pay for AdWords for the keyword phrase:  banner advertising tips.  Maybe the product you sell teaches people the secrets to banner advertising and how to make it profitable.  Assuming this is the case, your site probably got slapped for that keyword phrase because you failed to write content on your site that let Google know that your site also talks about banner advertising.  In this scenario, what you would then do is take the time to create 5 or 10 blog posts, all talking about banner advertising.  After Google starts to spider, index and rank these blog posts, then you site will get “unslapped” for that particular keyword phrase. 

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

So, if Google starts slapping you, what could you possible do to slap back?

Unfortunately, there is very little real “slapping back” that you can do.  I mean, you could decide to become a huge “black hat” guru and try and trick Google any ways that you could, but this honestly won’t be a very great way for you to manage your internet marketing career.  So, it looks like your absolute best options will be to actually work with Google in order to start benefiting from them.

You see, what I am saying here is that one of the best ways to “slap back” is to actually take the time and learn how to get free website traffic from Google.  What you are going to want to do is get on Google’s good side.  And how do you do this?  Well, I discuss all of the details in the free eBook.  But, there is a short answer to the question:  To really get on Google’s good side, all you need to do is create great quality content for your site.  It really is true that content is king, especially in the eyes of Google.  So, avoid any future Google slapping, do things right, and enjoy the benefits for years to come!

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

What are some new Google Slap possibilities? 

Here’s what we have already seen in the recent past:

The first “Google Slap” of July 2006:  The AdWords Slap.

October of 2007:  What some considered to be a “slap” on blogs.

March 2008:  What some claim to be a second phase of the Google AdWords Slap.

So what are some predictions for the future? 

Obviously Google is constantly in a battle to remove spammers and “black hat seo” experts from their search results.  So, we will likely be seeing future adjustments to Google AdWords as well as Google’s search engine algorithm in order to better serve search engine users. 

Here’s another prediction:  A Google “Video Slap.”  You see, it is my thoughts that Google will in the near future implement what I call a “Video Slap.”  This slap would come due to the fact that there are a number of video marketers that have discovered that Google will easily rank videos.  The problem is that many of these marketers have used this method to do a good amount of spamming.  People are able to easily create videos and then have those videos have little or nothing to do with the keyword phrases that they are optimized for.  My guess is that if things get bad enough, Google might stop ranking many of the videos currently on the web all together.  But, hopefully Google will instead come up with a type of technology that will be able to decipher if the content on the video is actually relevant to the keyword phrases that the creator of the video optimized for.  In this case, the only people that would suffer would be the people who have used video marketing is a spam like way.

O.K., so those are 2 of my new google slap predictions.  Please, if you have any predictions as well, leave them in the comments of this blog post.  We all would like to avoid any future slaps so that we can all achieve our online goals. 

Daniel Pereira

http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

There have been a few different Google Slaps that have taken place over the past few years, but everything started with the first “big” Google Slap back in July of 2006.  This was when Google started to really enforce their user guidelines for Google AdWords, and as a result, some advertisers saw jumps in AdWords prices from 20 to 50 cents per click to $1, $2, $5, and sometimes even $10 per click. 

This first big Google Slap was the slap that people truly defined as a slap.  After this one, there have been a few other times during the past years that people have seen even more enforcement of Google’s policies.  Here’s a link to an explanation of what some people viewed as a “slap” to blogs back in October of 2007:

http://blog.searchenginewatch.com/blog/071025-101700

This October 2007 slap seemed to affect or punish a number of bloggers who had used certain techniques to increase blog page rankings. 

Then, in 2008, some marketers during the month of March seemed to feel another slap.  Here’s the link:

http://www.seroundtable.com/archives/016471.html

This 2008 slap seems to be just another step that Google took in order to further enforce their Google AdWords guidelines.  This makes since that Google would do things in steps, as they would increase their technology and methods in order to weed out even more sites that have been using what some may call some of the “black hat” techniques across the web to further increase their profits. 

Please comment on this post to any other Google Slaps that you may know of. 

Daniel Pereira

Please take the time to comment or bookmark this blog post below:

http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf 

When referring to the Google AdWords Slap, people usually get fairly frustrated because they know that they are targeting correct keyword phrases.  For example, for this site, I might try to pay for AdWords like:  mlm lead generation.   Now, here at TheFreeTrafficFormula.com, we actually don’t usually talk about mlm lead generation, but we have a lot of people who use what we teach in order to generate mlm leads online.  So technically, it would be a pretty good idea to target this type of keyword phrase for this site. 

But, here’s where most people mess up:  They will target that specific keyword phrase, but not include relevant information on that phrase for their site.  As a result, they may try to advertise for those keyword phrases and then they would likely get slapped by Google. 

So, here’s what I would need to do if I did want to advertise for the keyword phrase:  mlm lead generation.  The first thing I would want to do is create a new page on my website that specifically talks about mlm lead generation and how “The Free Traffic Formula” can help.  When advertising for my new keyword phrase, that would be the sales letter where I would send my visitors.  That page would be slightly optimized for the keyword phrase that I was targeting, so there would be a chance that I wouldn’t get slapped.  Just to make sure, what I would need to do is create additional information on my site on mlm lead generation.  Out of simplicity, I would do this by creating a good number of blog posts. 

As a result of this work, when I go to advertise for my keyword phrase of mlm lead generation, Google will see that I do have a number of pages optimized for that type of keyword phrase.  Google will believe that my site does have a good amount to do with mlm lead generation.  Google will then gladly allow me to advertise for that and similar phrases.  This means that I would have once again avoided the Google Slap because I targeted my keywords correctly. 

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

So, what is the Google Slap?  What exactly are people referring to when they talk about getting slapped by Google?  First off, you’ll want to know that generally people are referring to the Google AdWords Slap, the first of which happened in July of 2006.  This was the first time that people were SHOCKED as they went to check on their AdWords accounts only to see that Google now wanted $1, $2, $5 and even $10 per click rather than the normal 20 to 50 cents per click. 

Other than the Google AdWords Slap (which started the concept of Google Slapping people), other internet marketers have started to use this phrase when referring to things that Google does that dramatically start to affect internet marketers.  As a result, people are always looking to see what Google is going to do next.  People want to make sure that they benefit from everything that Google does rather than being penalized by them. 

So, the question is, as an internet marketer, do you need to always be looking out for the next Google Slap?  Do you need to always worry about what Google is going to do next?  Well, that depends.  You see, if you focus on the things that you know Google is looking for, then you will generally never be penalized by any future “slaps.”  And what is Google always looking for?  Well, generally they are looking to reward the types of websites that are always providing users with the most relevant content.  If you focus on this, then you can almost always win with Google.  Other than this, Google clearly spells out what they expect from website owners in the guidelines they provide to AdWords users. 

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf

One of the major secrets to avoiding the Google Slap will be for you to grow a blog, and more specifically, to grow that blog and host it on your actual site.  To somebody that doesn’t know how to host their own blog, this may sound very difficult.  Well, it actually shouldn’t be too difficult for you to host your own blog.  Just head on over to www.Wordpress.org.  There you will be able to download the software to host your own blog.

But why will growing a blog help you avoid the Google Slap?  Well, Google will generally “slap” an AdWords account due to the fact that the website owner doens’t have enough relavant content on their site.  This can be very frustrating to some marketers because maybe they sell a product that teaches people about the topic they are promoting, and they don’t want to give away a bunch of information for free on the site.  But here’s the great thing:  I never said that the blog you grow needed to be your home page.  In order to sell a good amount of products while avoiding any slaps, I will generally make turn my home page into a sales letter.  A link to my blog will then generally be placed at the bottom of the home page after the sales letter. 

I can then grow my blog and I can even start to receive free traffic from Google when the spider, index, and rank my blog posts.  As a result, Google sees that my site has a good amount of valuable content, I get free traffic, I don’t get slapped, and I still sell a good amount of products because I simply heavily promote my home page where the sales are going to be made. 

Daniel Pereira

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http://www.TheFreeTrafficFormula.com/ReverseGoogleSlap.pdf 

This free downloadable eBook will not only help you fix a Google Slap, but it should also help you to start getting free traffic from Google. 

The details are in the eBook, but here is a quick explanation of how you are going to need to fix things…

First of all, you shouldn’t necessarily waste any time contacting Google in order to explain what is happening.  When I was slapped by Google I tried this same thing.  I even had one of the people who worked for Google create an ad for me that should have allowed me to pay for my AdWords at a decent cost.  When that also didn’t work, I started to get really frustrated.  So, instead of trying to contact Google, just understand that your site isn’t currently optimized for the keyword phrases that you want to dominate.  So, how do you fix things? 

In order to fix almost any Google Slap, what you are ultimately going to have to do is probably exactly what you don’t want to do:  create more content for your site.  You see, in almost all cases, you are getting slapped by Google because you don’t have enough relevant content on your site.  There are other possible reasons why you could be getting slapped, and I cover them in the book, but the most likely cause is that you need more content for the keywords you want to advertise for. 

Here’s a quick example:  Let’s say you have a website that teaches internet marketing.  You may have a number of great pages on internet marketing and may already be paying for AdWords.  Then one day you decide that you want to drive more traffic to your site, so you are also going to start paying for keywords having to do with blog marketing.  Let’s assume you have little or no content on your internet marketing site about blog marketing.  Since you are attempting to advertise for keywords that have little to do with your site, you are likely setting yourself up for a slap. 

Check this out:  When I got slapped, my site had everything to do with the keywords phrases that I wanted to advertise for, but the problem was that my site had almost zero content.  My whole point here is that you might think that your site has enough content relevant to what you are advertising for, but if you site is brand new, then you may need more content than you think.

Well, hopefully this small blog post has shed some light to help those of you slapped by Google.  If you need more help, then the free eBook I offer is 69 pages long.  Enjoy!

Daniel Pereira

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