I like to tell my clients  to use their daily life situations and turn them into some kind of lesson pertaining to whatever they’re an expert in.

When people continue to see, listen to, or read your stories you then become one of their favorite sources of “news”. This is how you can develop a following. You see this on youtube’s happyslip, lonelygirl15, and whatthebuck…there’s hundreds of them!! Anyone can model how they do it!!

For example, the other day I was speaking to my sister-in-law. She asked me what I do for a living now. I told her I help people with their home businesses–Internet marketing as well as network marketing, etc. This was her reply,  “You mean those pyramid thingies?!?!” So I asked, “What’s a pyramid?” She says, “Well, if you don’t know what it is, then you must not be in one, but it’s where the guy at the top makes all the money.” To which I quipped, “Oh, you mean corporate America.” She says, “NO, I’m talking about the SCAMS where the guy at the top makes all the money and the little guys at the bottom do all the work and don’t make any money.” I explained to her that “You won’t find a bigger, more blatant scam than what goes on in Corporate America and you described it perfectly”.

She didn’t like that and she went on to tell me that what I’m doing won’t work and that I should try to find a real job. I didn’t have the heart to tell her that I make about 3 times what she does even though I don’t have nearly as much experience in this as she does in her profession. Plus, there’s the fact that I work only a few hours per day, as well as the fact that it’s about 2 in the afternoon and I’m writing this at a bench after eating lunch in a beautiful park on a nice, sunny day and I’m enjoying most of my time with those I love the most, and the least of my time with those I like the least, and she’s doing the exact opposite. AND I NEED TO GO FIND A REAL JOB?!?!

So I immediately took that life lesson and turned it into an article, a blog post, as well as a video. Of course, I then added it to a viral eBook. All in one hour, my work was done that day!! In fact, I should pay that poor woman for helping me. But pride would get in her way of taking the money as a real compensation for value she provided to me, because her mindset about money is all wrong.

Here’s another great way to get your info out, as well as having this as a compelling offer to get people to optin to your autoresponder/email campaign: Reviews and Reports

I love to do reviews of new technology and “free Reports”, etc. I do this quite often when I see new programs out there for network marketing and business opportunities, etc.

For example, I did a review (blog, article as well as video) of the iphone when it first came out and told people how great it was and that I couldn’t live without it. “After all I’m a full time, stay-at-home or work-from-anywhere entrepreneur and having the latest internet news was important.”

(Oh, and by the way, if you like the idea of being able to call your own shots, financially, then head on over to (whatever website I’m promoting at that time) and I’d continue with my review.” This is a pretty easy way to get traffic to my site, even if it wasn’t exactly hitting my target market perfectly.

Here’s another easy one…I will research my competition incessantly. When I find the “newest report on MLM Scams”, etc. I’ll do reviews on those types of things, because lots of people are receiving emails with this stuff and they don’t have time to read them. Now I give them a short summary of what the info was about and they know, like and trust me. I’ve shown them that I understand what I’m talking about and now they have the scoop and they didn’t have to take the time to read it…I’m creating a following…by doing what I normally do every day anyway, with the one small extra step of writing the review of that particular ebook or report…which ingrains the info into my head further anyway, which is exactly what I want.

Money in my pocket and info in my brain all in a day’s work…I love this industry!! This is the easy way to get free traffic to your website.

Dan Dimit

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3 Levels: Expose, Involve, and Upgrade: How big businesses use a marketing funnel.

Exposure is the first step in any business marketing. In order to explain this system, let’s use a familiar illustration that most people would not expect: A lady that’s famous for her tips and techniques for cooking, gardening and decorating. I think you can guess who this is.

First, she has a TV show (free, valuable content). She probably mentions her website at least 3 times during the show and makes a compelling offer in order to get you there. This compelling offer usually doesn’t cost her any money—how about a free recipe book or a free report on the newest gardening tools, or a discount on a decorative sparkly paint for your bathroom walls? Most of the time it’s going to be MORE free information that her target market will like. All of this offered just to get you to the website.

Once you’re there, the first thing they want is to get you to put your name and email address into the info capture form on her website. This is the start of what they call the “marketing funnel”.

Catching the potential client’s interest is the first part. The “involve” comes from getting them to opt into the autoresponder list with a compelling offer.

In our decoration diva’s case, you are offered free decorating or cooking ideas, etc. It’s always as close to free as possible. This shows “results in advance” and it proves that you can trust her to sell you things you want and it will bring real value to your life. It helps that she tells you about her family and shows you that she’s just a regular lady, just like her audience.It must be in THEIR best interest to get involved.

In a lot of cases, “Involvement” means even (GASP!) talking on the phone. Focus on finding out what the prospect is looking for.

Ask, “What exactly were you looking for when you found my website? What big challenge are you looking to solve?”

Then based on their answers, show them how your product could be a solution to their problem.

When they see that, the light bulb hits and they say “You know what?  I’m going to upgrade. This is the solution I’m looking for. I’m ready to get started.”

Next comes the part every marketer loves. It’s also the part where our Queen of “a good thing” gets paid. After she gets them to opt in…This is when they upgrade. In other words, they spend money.

Here’s how she does it:

She sends you a new email every 4 to 5 days full of great recipes and décor ideas that you just HAVE to try, but (mysteriously!) each of the ideas requires a utensil or ingredient or decorating material that almost no one has. But the good ol’ patron saint of gardening saves the day by providing a link (her affiliate link, of course…) to a website that sells exactly what you’re looking for and since you have to buy it anyway, why should she (let’s call her Martha) NOT get a percentage?

 This marketing funnel system will work for just about any kind of product or service. In fact I’m going to say that there is NO business that cannot benefit from a system like this. Think about some other examples—food industry, music, banking, film and other types of entertainment, travel, etc. It’s up to you how you implement it in YOUR business.

EXPOSE

This is the first step in any business. In order to explain this system, let’s use another illustration: Martha Stewart.

First, she has a TV show (free, valuable content). She probably mentions her website at least 3 times during the show and makes a compelling offer in order to get you there. Once you’re there, the first thing they want is your name and email address. This is the start of what they call the “marketing funnel”. This is her version of getting free traffic to her website.

INVOLVE

Catching the potential client’s interest is the first part. The “involve” comes from getting them to opt into the autoresponder list with a compelling offer.

In Martha’s case, you are offered free decorating or cooking ideas, etc. It’s always as close to free as possible. This shows “results in advance” and it proves that you can trust her to sell you things you want and it will bring real value to your life.

It helps that she tells you about her family and shows you that she’s just a regular lady, just like her audience.

It must be in THEIR best interest to get involved.

UPGRADE

After she gets them to opt in…This is when they upgrade. In other words, they spend money.

Here’s how she does it:

She sends you a new email every 4 to 5 days full of great recipes and décor ideas that you just HAVE to try, but (mysteriously!) each of the ideas requires a utensil or ingredient or decorating material that almost no one has. But good ol’ Martha saves the day by providing a link (her affiliate link, of course…) to a website that sells exactly what you’re looking for  and since you have to buy it anyway, why should Martha NOT get a percentage?). This marketing funnel system will work for just about any kind of product or service. It’s up to you how you implement it.

In a lot of cases, “Involvement” means even (GASP!) talking on the phone. Focus on finding out what the prospect is looking for.

Ask, “What exactly were you looking for when you found my website? What big challenge are you looking to solve?”

Then based on their answers, show them how your product could be a solution to their problem.

When they see that, the light bulb hits and they say “You know what?  I’m going to upgrade. This is the solution I’m looking for. I’m ready to get started.”

Dan Dimit

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Email is Just a Tool! It DOES help you get residual traffic to your website,and there is NO website that CANNOT benefit from an optin box and automatic email messages.

The method of “email marketing” consists of many tools and email is just one of many tools you will use. Other tools include, but are not limited to, Aweber at www.gotautoresponder.com (Our personal favorite, but there’s lots out there), auto response, auto responder follow-up systems, instant messaging, broadcast systems, and web sites.

Regardless of what tools you use in your email marketing campaign, one of your most important tools in email marketing could be the telephone if you want to maximize your results. Use email as a tool for leveraging your time and to supplement your communication with your prospects and sales team. Do NOT forget, internet marketing is about building relationships and you can’t build relationships unless you talk with people. It’s part of the process, and you can’t skip it no matter how uncomfortable it makes you feel (something that will go away, in case you didn’t know).

Dan Dimit

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Another trick that I’ve discovered that’s easy, but doesn’t work well, is more keyword phrase spamming: How about putting some really famous people in the titles of your video and get lots of views? The problem is that the traffic to your video are not targeted. They’re going to click on your video, yes, but as soon as they see that you’re a business trying to sell something, they’ll do one of 2 things. They click away quickly and quietly, or they comment on the video with some language not meant for children. And you deserve it because you are not adding what they perceive as value to their knowledge base. Note that I said what THEY PERCEIVE as value, NOT YOU.

Don’t forget, “Know thy Prospect as you know yourself.” Just because you think something’s great doesn’t mean everyone else will agree. This is probably one of the biggest and easiest mistakes that people make and cause their businesses to fail. Market research is the cure for this.

Dan Dimit

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When Rick asked Samantha to dance, he was asking permission to spend a little time with her. Time they can both use to get to know each other a little better, and maybe even begin building a serious relationship.

The keyword here is “Permission.” Samantha’s permission is a personal gift to Rick. He can’t rent it, he can’t sell it, and he can’t even give it away. She gave it to him and him alone. By the way, that’s why you can’t buy or rent a permission-based email list, either.

You have to build your own list with permission-based marketing techniques, which we’ll cover in the Free Traffic Formula.

So, here’s an easy way to think of permission marketing. It’s the process of turning strangers into friends, and friends into customers… and then into loyal customers that continue to do business with you again and again… and gladly refer others to you.

This process of marketing is powerful, but it’s not instantaneous. It’s not a one mouse-click affair. It’s a strategically planned, multi-step sequence of events.

The permission marketing process begins with getting your prospect’s attention.

It continues as a process of building trust and meeting the wants and needs of your prospect. And when it comes to building your own opt-in email list, it’s a process of frequent, repetitive contact that never ends, unless the prospect decides to “opt out” and remove themselves from your list.

The process consists of four specific, yet simple steps.

Let’s use Rick again to demonstrate them.

First, he gets Samantha’s attention: “Hi, I’m Rick.”

Once Steve interrupts Samantha and gets her attention for just a second, he‘s got to immediately ask for her permission to take the next step.

Then, he offers an incentive and asks permission: “Would you like to dance?”

And he’s got to quickly give her that incentive to WANT to take the next step… a reason to believe it’ll be worth her time to proceed.

This is the “give to get” principle, and if you don’t give your prospect an incentive at this point in the process, you’ll probably lose their attention. You must give them a compelling offer.

So Samantha grants Rick permission to dance. Now what happens?

They get to know each other and begin to build trust, which can further lead to building a relationship.

But if Rick fails to be considerate, or even if Samantha just changes her mind, she can “opt out,” and decline any future invitations from Rick.

Note: The fact that your prospect can “opt out” anytime should keep you on your best behavior. On the Internet, the only equity that you have with your prospects is information that’s of value to THEM, and the relationship you co-create together.

Your approach should always put the prospects’ interests first.

“If you can help enough other people get what they want, you get to have everything you want.”

Zig Ziglar

Finally, and only when the time’s right, Rick asks Samantha to consider his offer: “Will you marry me?”

And… if all goes well, she might actually make that kind of commitment with him.

Dan Dimit

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But then I found something that does work….My Story Marketing and I will tell you that the best revenge is SUCCESS… 

You may get it in your mind that “If this opportunity will start working for me I will get serious”, but you must have already made up in your mind. 

“THIS IS THE WAY I AM GOING TO MAKE MY FORTUNE!”

 Conviction pays huge dividends…

 And do not try to get everyone to say yes. Some will not see your vision. THAT’S OK. You are special, you are of a different breed of human that believes in the dream and is willing to do what it takes to live it.

That is why you keep getting these e-books, buying the courses, and playing the game…

So don’t lose hope!

Take the ideas I gave you in this e-book and start making things happen…

 One of my many mentors, Joe Schroeder, told me one quote that he lives by

“YOU DON’T HAVE TO GET IT RIGHT, YOU JUST HAVE TO GET IT GOING”

 Because you can’t save the whales if you can’t afford to fish… so start it off right…

 Get people to respond, and everything you give away you get to keep!

When you give stuff out for free, free traffic comes to your site.

Dan Dimit

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I’m sure you remember when I told everyone about my sister-in-law and her broke mentality, especially toward making money in alternative ways. So I immediately took that life lesson and turned it into an article, a blog post as well as a video. Then apparently I added it to my viral ebooks as well…

All in one hour, my work was done that day!! In fact, I should pay that poor woman for helping me. But pride would get in her way of taking the money as a real compensation for value she provided to me, because her mindset about money is all wrong.

Getting even small following will help you attract quite a bit of free traffic to your website.

Dan Dimit

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One of the most lucrative endeavors I do is contributing to the needs of others without monetary gain. We all, as people, have this need.

Tony Robbins, as well as psychiatrists, believes one of the basic needs of people is to feel connected and loved.

“Love/Belonging/Social needs”

After physiological and safety needs are fulfilled, the third layer of human needs is social. This involves emotionally-based relationships in general, such as: friendship, sexual intimacy, having a supportive and communicative family.

We humans generally need to feel belonging and acceptance, whether it comes from a large social group (clubs, office culture, religious groups, professional organizations, sports teams, gangs) or small social connections (family members, intimate partners, mentors, close colleagues, confidants). They need to love and be loved (sexually and non-sexually) by others. In the absence of these elements, many people become susceptible to loneliness, social anxiety, and depression.

This need for belonging can often overcome the physiological and security needs, depending on the strength of the peer pressure. e.g. an anorexic ignores the need to eat and the security of health for a feeling of belonging.”–Wikipedia

Your myspace profile and list of friends is a great way to contribute to the needs of the online community.The sense of being connected is important as you can see, and that is where myspace comes into play. Not only can you be connected to people all over the world, you can also have several close connections with people from several online communities as well. People you know and trust from your online meeting, people that you can tell your inner most secrets to. People that get to know you and support your decisions, and support you when you are down, they encourage you on to successful endeavors.

Imagine what it would feel like if you signed into your account today and your whole friends list was gone, all your comments were gone, everything except your layout and profile information. Even your emails, gone. What would that be like for you?The feeling of not being connected or the feeling of “being alone” is overwhelming and damaging to mental health.

This is why I love using My Story Marketing because not only are you fulfilling a person’s personal want or need with your product or service, but a core mental necessity as well.

 And it’s just plain cool to have a lot of friends.

Having lots of friends has the added benefit of getting lots of free traffic to your website.

Dan Dimit

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Follow these instructions with my myspace page as an example

www.myspace.com/dandimit

Here’s my favorite formula:

The MySpace Profile Formula is:

1. Personal Pictures (Helps grab your reader’s attention, and draw them in)

2. Personal Background (Helps you make a connection / helps people to relate with you / helps build rapport with your reader and draws them further into your story to keeps them interested to want to learn more about you. Maybe they were born in the same area or moved around a lot as a child just like you did…)

3. Personal Problem (Here you paint your own personal frustrations, challenges, or problems that caused you to look for a solution or a different alternative to what you were already doing (and what you’re potential client is  or could be doing right now) that just wasn’t working for you.)

4. Solution (Here, you tell your *STORY* on how you got introduced to the solution… and what kind of experience you’ve had with it. Your solution or results will often be exactly what they’re looking for)

5. Call to Action (Finally, you invite your reader to either call you, send you a message, or tell them to subscribe to your newsletter list or blog.)

6. Describe exactly who you’d love to work with or help. This one is mainly for those looking to build sales teams, etc. What characteristic traits would you absolutely love to see in your perfect business partner. Kind of like an employer lists exactly what their looking for when they put up a job posting… you want to describe exactly what you’re looking for in the right prospect who is looking for what your product, service, or opportunity offers.

This is an excellent way to get leads!!

I’ll be honest. This isn’t my favorite way to get free traffic to my website, but it’s certainly one of the most effective.

Here’s the secret:

http://www.myspacenewleads.com

 More on that program later…

Dan Dimit

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