http://www.thefreetrafficformula.com/ReverseGoogleSlap.pdf

O.K., so to finish my story on how a company made me cry, you’ll need to know that I got slapped because of a brand new website that I launched.  I learned that in order to truly increase sales that you need to create your home page in sales letter format.  As a result, my new website ended up being only two pages:  a sales letter and an order page.  Google does not find a 2 page website relevant!

Now, I probably wouldn’t have cried if this 2 page website along with the product didn’t take me about 4 months to create.  You see, I was selling on this site my very first eBook, and I wanted to make sure that it was the best info available to my niche market.  I am proud to say that I succeeded!  After “reversing” the Google Slap, this eBook went on to become the most popular in my market niche.  How did I reverse the Google Slap?  Well, I tell you how I did it step-by-step in the free eBook.  Make sure to download this eBook today and enjoy!

Daniel Pereira

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http://www.thefreetrafficformula.com/ReverseGoogleSlap.pdf

The first thing you will want to know about getting your AdWords account back to normal is that it is going to take a little bit of work to do things right.  I have heard of people trying everything to try and fix a Google Slap, and the one thing that works is to do what Google wants.  What does Google want?  Google wants better content on your site.  There are four types of sites that are normally slapped by Google, and they all usually have zero real content: 

• 1 page sales letter websites
• Squeeze page (or capture page) style websites
• Websites implementing what is called “Adsense Arbitrage”
• Affiliate style websites. 

Now, Google isn’t going to slap you just because you have one of these types of sites.  I have a number of sites in sales letter format, but I still include great content on those sites in order to make my visitors happy and avoid any slaps. 

The number one easiest way to do this would be to grow a blog on your site.  For example, the home page for this website (http://www.TheFreeTrafficFormula.com) is a sales letter.  If I only had this page as my site, Google would likely slap me.  But, I also have this blog that you are currently viewing which has tons of pages of valuable content.  We kind of go to the extreme and create a number of different posts for this site.  You don’t necessarily need to do that.  You can probably set up a blog on your site and include maybe 10 or 20 relevant blog posts.  This will likely undo your slap.  It may take a few weeks, but it will be a fix that stays. 

The number one most important thing you must do to fix your slap will be to add this content that we are referring to.  There are a few other details that I cover in the free eBook, and I even teach you in that book how you can start to get free traffic from Google!  Enjoy!

Daniel Pereira

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Here is my Google Slap story!

Hello, it’s me Daniel Pereira, your fellow internet marketer.  I was very frustrated with Google until I discovered a few simple tactics that started giving me free Google traffic.  You see, I had been enjoying internet marketing as a career for a while when I had first heard of the “Google Slap,” and I had also become very familiar with Pay Per Click advertising, in fact, almost 100% of my traffic came from paid search listings through Google.  I didn’t pay too much attention to this concept of a “Slap,” and the main reason for this was because I knew that I hadn’t been slapped.  I also knew that it would probably never happen to me.  I thought to myself: “Why would Google slap me?  I only advertise for keywords relative to my site’s content.”

Now, you better believe that I got slapped by Google like many internet marketers, and it turns out that the thoughts to myself were very, very wrong.  Google did decide to include me in their slap, and it couldn’t have come at a worse time…

I Had To Have It!

My story of how I got severely slapped by Google starts when I was just a kid.  I was the kid in the neighborhood that would run around to all of the neighbor’s houses asking for yard work.  You see, I had a dream of owning my own Nintendo Entertainment System, and my parents wouldn’t fork out the $100 in order to buy it for me.  Naturally, I had to employ all ways possible in order to earn my NES, that’s just the type of person I am.  I had to achieve my goals.  Of course, after I achieved my goal of obtaining a NES, I had to earn more money and create new goals in order to purchase the $30 and $40 games. 

As you can see, my ambitions for creating ways to earn money and for owning my own businesses started as a kid, and those ambitions eventually found their way on the internet.  For years I had only used the internet to learn information, and I was constantly growing my offline businesses without much consideration for the money making opportunities found across the web.  Eventually, I started a few retail websites on the web that have been fairly successful.  After learning and growing those businesses for a few years, I decided I wanted to give the selling of information across the web a try.  So, I WORKED FOREVER on my first eBook.

Now, I realize that this book is targeted towards my fellow internet marketers, and I kind of hesitate when I consider revealing the topic of my first eBook.  After some consideration, I determined that it would be O.K. to share with you what was the topic of my first eBook.  Besides, everyone has to start somewhere right? 

You Wrote About What?

O.K., as embarrassing as it sounds to me, you may not think it’s that bad:  My first eBook was actually an eBook on grocery savings.  You see, I was part of a network marketing company (which pretty much flopped) that taught people multiple ways to save money.  When people used our systems, it was saving them upwards of $600 per month.  It really wasn’t a bad system, but the company failed for a number of reasons which I won’t get in to.  Also, I thought that creating this eBook would turn out to be a great lead generation system, and the truth of the matter is that it was a great lead generation system. 

O.K., when I finally had everything in place, ready to launch this website, I naturally went to Google AdWords in order to set up yet another campaign for my online advertising.  I was so ecstatic, pumped, and excited to launch my website!  I was ready to generate massive amounts of leads for my company through people who would hand me money in order to become my prospect!  It is honestly one of the best money making systems that I have learned of as a networker and internet marketer. 

Day One:  The day I launched my site was a huge relief for both myself and my wife.  I even made my very first sale of my own digital product on that day.  I gladly paid Google for the 264 visitors that visited my site and started to grow my double-opt-in list of fresh leads.

Day Two:  The party ended.  After getting 61 visitors to my site that day, I had become victimized.  I was now a “Google Slap Victim.”  I couldn’t believe that Google wanted $1.00, $2.00, $5.00, and $10.00 for the same clicks that I had received the previous day at only 15, 20, and 25 cents per click!  I was so angry and frustrated that I cried.  (no, really, I really cried)

After receiving some comfort from my wife, I decided that I needed to try my luck with MSN and Yahoo.  They gladly accepted my money, but I didn’t receive nearly the same amount of visitors that I had received from Google.  Basically, my business was cut in half the day after I launched.   

Daniel Pereira

To grab the rest of the story, make sure to download my free 69 page eBook.  I know you’ll enjoy it!

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http://www.thefreetrafficformula.com/ReverseGoogleSlap.pdf 

just right click and “save target as” in order to save this book to your computer…

I did a bit of research in order to discover the different ways that people were affected by the Google Slap.  A lot of this research was reading a number of different comments posted by people on blogs and forums.  The following 3 posts describe the different slap responses that people had experienced by this Google Slap.  These posts where written by different people across the web, and posts just like these ones can be found in numbers with a little bit of research.  The surprising thing is that many people are very o.k. with this slap!  Here are the 3 posts:

#1

“I advertise my business through Google, and my website sales have stayed the same, and my costs have gone down.

Whatever they did worked for me.

THANKS ! Google!”

#2

“Apparently, Google thinks that NONE of my keywords are relevant and now I need to pay $5 and $10 per click.”

#3

“Why does anyone pay for advertising with Google? If you know anything about SEO and work at it a bit, you get great placement for free. My web company comes up on the first page for all the terms I target and I’ve never paid Google a dime. I even get Google analytics for free. Seems to me you guys are wasting a whole lot of money.”

Wow!  What different reactions!  You’ve got 3 different groups of people here.  One group tells you that their costs actually went down, the second group’s cost skyrocketed (that was my group), and you have a third group of people wondering why people are spending so much money on AdWords when Google will advertise your business for free.  How can we have such different reactions?  Some people’s costs actually went down?  How is this possible? 

Well, it was possible for your AdWords costs to go down when this slap occurred because Google was not only penalizing sites with irrelevant content, but they were also awarding sites that were advertising for keyword phrases that were already extremely relevant for their site.  This fact made it so that people couldn’t say that one day Google woke up and decided to raise everyone’s costs because they could.  They lowered some people’s costs in order to prove that they were simply rewarding or penalizing people that were or were not following the guidelines written by Google for their AdWords program. 

In the free eBook that I provide, you can take an look and we analyze the reactions to this slap in further detail.  Enjoy!

Daniel Pereira

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http://www.thefreetrafficformula.com/ReverseGoogleSlap.pdf

Now, I must admit that you don’t really need all 69 pages of this eBook in order to understand how to fix the Google Slap.  But, you might want to pick it up anyway because I am also going to teach you how to get free traffic through Google.  You see, it is kind of odd, but when people fix the Google slap, they better their relationship with Google to the point where they will actually start getting Google traffic for free.  

Why is this?  Well, the main way you are going to fix any Google slap is by adding relevant content to your site.  If you start to add a good amount of relevant content to your site, Google will likely undo any slap and then start actually indexing and ranking your content.  So, let’s reverse that Google Slap to the point where Google starts GIVING US traffic for free!

Daniel Pereira

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