The Free Traffic Blog

What are the chances that tomorrow, a 2 week old website would make it to the top of the search engine rankings for one your most competitive keywords?  Logically speaking, you more than likely have greater chances of winning the lottery.  Now, here is another question:  What are the chances that tomorrow, a 2 week old website would make it to the top of the search engine rankings for one of your least competitive keywords?  O.K., so that seems to be a more achievable goal.  For example, let’s say that you optimized an entire page on your website selling a used 1995 white Ford-150 with low miles.  And then let’s assume that you already have Google spidering, indexing and ranking your content.  Now, if someone types in the keyword phrase:  used 1995 white Ford-150, then there would be a fairly high chance that your page would be at the top of the search engine rankings.  Why is this?  Because with such a specific search, and because your small amount of internet marketing expertise is “a lot” of expertise to some people, you virtually will have very few people to compete with for the #1 search engine spot.

Now, let’s take our F-150 example a bit further.  Let us pretend that 2 weeks ago you created your website for your F-150 used car lot that you own in San Diego, California.  Let’s also pretend that you plan to expand your business to other areas across the country, so your real goal is to get the #1 spot for the keyword phrase:  used F-150.  Here is how you would eventually get that #1 spot:  First, you will need to create a number of pages and listings for various used F-150s.  Before you know it, you will have dominated that #1 spot for search terms such as:  San Diego F-150 dealers, California F-150 dealers, Used F-150s in California, etc.  You will also have dominated many #1 spots if people type in specific models and years for the F-150s they are searching for.  Here’s what you do second:  Create even more pages, articles, blog posts, and whatever content you can create for your website that deals with used F-150s.  Before you know it, you may have even forgotten that your target keyword phrase was:  used F-150s.  You will start to get a whole lot of free website traffic and sales from the more specific keyword phrases.  But, in case you still wanted that #1 spot for the phrase:  used F-150s, then here is what you do next.  You simply wait.  Once you have created and optimized content that gives you the number 1 spot for the more specific keywords, Google and other search engines will rank you as the most relevant for the broader keyword phrase, and people will see your website as the ultimate website for used F-150s.  Following this same pattern for almost any website can get you the #1 spot for many of the highly competitive keywords. 

Daniel Pereira

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